Jim Bernasek
CEO / CO-Founder

"The key to success is to focus on people, not numbers."

Jim is a passionate automotive industry leader with over 27 years of experience in fixed operations. Beginning his career as a technician, Jim worked his way up to become the Fixed Operations Director of a top 40 automotive group. With his expertise and deep commitment to driving dealership operations to new heights, Jim has established himself as a trusted advisor to dealerships nationwide.

Zach Milleson
CTO / CO-Founder

"You either create the automation or you get automated."

Zach has been working in IT for more than 18 years. He started developing cloud services that automatically pulled data on college football statistics, parsed that data, and converted it into analysis and predictions – it ended up being used by ESPN broadcasters. Zach has since turned his talents into analyzing data and transforming it into actionable predictions for automotive dealerships.

Nick Bird
CDO

"Data always knows the answer, I make it tell them."

With over 15 years of experience as a software engineer, Nick's expertise is building scalable backend services. His passion is taking complex, technical issues and turning them into elegant, easy-to-use solutions that drive key business decisions.

Kelsea Bernasek
CFO

"Time is money - waste it now, and you'll pay for it later."

With her degree in accounting and finance, Kelsea brings a wealth of knowledge, resources, and expertise in financial management to TimeAi. She is a certified, corporate tax and financial specialist and also serves as the president of T.Jameson Tax Solutions.

Mike Keene
CRO / VP of Sales

"Great leaders hand out more than directions. They give everyone on the road the tools to read the map and follow their own path."

A veteran of the automotive industry with over two decades of experience, Mike is Chameleon Limited's Chief Revenue Officer. Throughout his career in the fixed operations arena, Mike has demonstrated an exceptional ability to build lasting relationships, delivering top-tier solutions for both customers and vendors. Known for his mastery of emotional intelligence and networking, Mike consistently identifies the perfect solutions to meet client needs. His passion for connecting people with innovative tools ensures Chameleon Limited continually drives success in fixed operations.

Josh Paul
Director of Client Relations

"Extend a hand whether or not you know it will be grasped."

As Director of Client Relations, Josh harnesses over 20 years of experience in the technology sector to foster meaningful relationships and elevate the customer journey. A natural conversationalist, Josh’s ability to connect with anyone makes him a standout advocate for exceptional customer experiences. His dedication to cultivating strong partnerships and ensuring positive interactions cements his role as a vital force in driving client success at Chameleon Limited.

About us

People Passion. Tech Brilliance.
Process Precision.

Our dynamic team of auto industry enthusiasts, engineering rockstars, and operational intelligence pros are driven by boundless curiosity and a passion for excellence. At our core, we're dedicated to empowering your dealership to unlock the full potential of fixed operations. With us, it's not just about expertise – it's about unleashing the true power of your automotive success story!

Optimized Profitability
Actionable Solutions
Supercharged Leadership
Increased Efficiency
Expanded Awareness
Instant Clarity
Automated Insights
Optimized Profitability
Actionable Solutions
Supercharged Leadership
Increased Efficiency
Expanded Awareness
Instant Clarity
Automated Insights
Optimized Profitability
Actionable Solutions
Supercharged Leadership
Increased Efficiency
Expanded Awareness
Instant Clarity
Automated Insights
Optimized Profitability
Actionable Solutions
Supercharged Leadership
Increased Efficiency
Expanded Awareness
Instant Clarity
Automated Insights

Our Leadership

Jim Bernasek

CEO / CO-Founder

Zach Milleson

CTO / CO-Founder

Nick Bird

CDO

Kelsea Bernasek

CFO

Mike Keene

CRO / VP of Sales

Josh Paul

Director of Client Relations

“ Jim Bernasek is a brilliant and magnetic leader with a forward-thinking, cutting-edge focus. He excels at unifying diverse elements into a singular purpose, possessing unique out-of-the-box thinking that guarantees a path to success through his 'progressive' teaching/training philosophy. “

Client Development Team

Driving Success: Our Client Development Team Paves the Way for Your Dealership in a Rapidly Changing Automotive Arena

Driving Change

Our client development team is a powerhouse of seasoned industry experts immersed in the intricacies of dealership operations. We take pride in our wealth of experience, knowing the pulse of your business "on the ground." Embracing the swift evolution of the automotive world, we stand ready to transform challenges into opportunities. Our passion lies in guiding you through this dynamic landscape, collaboratively unleashing the immense power within your dealership's data and people. Together, we'll propel your success to new heights!

Real People. Real Voices. Real Success.

"Your program is to the penny! Your personalized customer service and expertise are beyond 5 Stars! I will always continue to endorse your team and product to all parts and service managers looking for the best company to help request for warranty labor and parts percentage increases! Thank you again."

Henry Escano
Parts and Service Director
The Luxury Collection Walnut Creek

"Partnering with Chameleon Limited for our warranty labor rate increase was a game-changer, providing a seamless, stress-free experience thanks to their unmatched expertise and dedication. Their team not only simplified a complex process but also significantly improved our rates, directly benefiting our bottom line. The transparent pricing of their WarrantyAi service and commitment to excellence made them an invaluable partner, and I wholeheartedly recommend their exceptional services to any dealership seeking to navigate the warranty landscape with ease and confidence."

Dan Pokarney
Service Director
McLaren San Francisco

"I am thrilled to provide a personal testimonial for Chameleon Limited, highlighting the exceptional professionalism and expertise demonstrated by Josh and his team. Their meticulous attention to detail and efficiency were truly unmatched, leading to a remarkable $52.81 hourly labor rate increase within a mere 21 days. This outstanding achievement speaks volumes about the dedication and skill of the team at Chameleon Limited. We are confident that their exceptional services will continue to drive our success in the future. And looking forward to using their services for our other locations soon!"

Joe Metcalf
Fixed Operations Director
Farris Auto

"I want to express my sincere gratitude to Jim and the Chameleon team for their exceptional service in facilitating warranty increases at our Ford locations. Their professionalism and efficiency made the entire process straightforward and required minimal effort from our store team. TimeAI's understanding of our needs and the complexities of automotive warranty services is commendable, leading to a significant increase in our rates and benefiting both our businesses. I highly recommend TimeAI to anyone in need of their services; their skill and commitment are evident in the outstanding results they deliver."

Nate Meckley
General Manager
Ford Sacramento

"Chameleon was a complete game-changer for our dealership, making the challenging warranty labor rate increase process easy and stress-free. They expertly managed every step, securing an outstanding rate while offering a transparent flat fee, and I highly recommend them to streamline this process for any dealership."

Ed Vale
Fixed Operations Director
Carlock Automotive

"Jim Bernasek is an intelligent, articulate, and magnetic leader with a forward-thinking, cutting-edge focus. He excels at unifying diverse elements into a singular purpose. Jim possesses a unique out-of-the-box thinking that sees the bigger picture. His solutions are driven by a 'progressive' teaching/training philosophy, and the only outcome of working with him is a guaranteed path to success."

Denny Moscatelli
Fixed Ops Strategist

"I've known Jim Bernasek for many years, and he stands out as one of the top in our industry. With a proven formula and strategic processes, Jim makes a significant impact on fixed operations quickly. He leads with ultimate respect for everyone, ensuring they follow his guidance and achieve maximum productivity. Jim is a standout leader in Automotive Fixed Operations, consistently driving strong profits for dealerships. I've recommended Jim in the past and will continue to do so."

Stephan Merrit
Fixed Ops Strategist

"TimeAi is an easy to use solution for monitoring team productivity and performance. You can quickly see how each individual is performing for the day, week, or month so you can align your coaching efforts with their strengths and weaknesses."

Richard Townsend
General Manager

"TimeAi has been an incredible asset for both myself and my team! It allows me to swiftly pinpoint areas for improvement, as well as give praise on our successes. The exceptional support from Jim and his team truly sets them apart – I wholeheartedly recommend TimeAi to anyone aiming to enhance their fixed ops!"

Trent Hauschild
Corporate Fixed Operations Director
Corwin Auto Group

"We had the need to analyze our team's performance on a daily basis and TimeAi has made it extremely easy to do so. The interface is easy to use and it's a great tool to help drive continuous improvement."

Ski McGlown
General Manager

"TimeAi has saved our entire team an insurmountable amount of time. It gives us all the data we need in one place. It's simply the best!"

Chad McHargue
Fixed Operations Director
Anderson Auto Group

"TimeAi is my new best friend! It is a great tool to help you understand how your business is doing. With TimeAi you can see what is working, and what isn't. TimeAi gives you the option to work smarter!"

Michael Moore
Fixed Operations Director

"TimeAi has been a game changer for us. It's allowed us to easily track our performance as well as identify opportunities to improve processes and save costs. If you haven't tried it yet, I would highly recommend you do."

Hayley Navarro
Regional Fixed Operations Director
Castle Auto Group

"Please let Jim know that we are extremely happy with the outcome and truly appreciate the work that your company did to get this accomplished! Kudos to you folks."

Ken Lewis
Service Director
Audi Exchange

"Using Chameleon for our warranty labor rate increase was an absolute breeze. Their expertise in managing the entire process made it incredibly easy and stress-free for our dealership. We were thoroughly impressed with their knowledge and efficiency. Highly recommend!"

Tyler Bjerk
Corporate Service Director
Edwards Auto Group

"Just wanted to give some love where it is due… It's that time of year to build next years forecast, having TimeAi on deck was a huge time saver! Love the new 12 month feature you added. Great product. Thank you!"

David Andersen
Fixed Operations Director
Kaminsky Auto Group