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Your parts department is either making you money on every customer-pay repair order or giving it away. Most dealerships have a parts markup structure, but few have one that is truly optimized. And the gap between a default markup and a properly built parts matrix can represent tens of thousands of dollars in lost annual gross profit per rooftop. This article explains what a parts markup matrix is, how to build one correctly, and why getting your customer-pay parts pricing right is one of the highest-leverage moves you can make in fixed ops, especially when warranty reimbursement is part of the picture.



